Our entire product line is available on our website.
We also love doing custom design projects for corporate clients. Email us at firstname.lastname@example.org to explore how we can help your company while simultaneously helping the most vulnerable members of our community.
Second Story Cards is a boutique greeting card company that elevates the creative talents of homeless women and men. We believe that no one element in our lives, certainly not our housing status, defines us. And regardless of our circumstances, we have the ability to change our situation, to change the narrative wrongly being used to define us. We can write a second story.
Our business model is simple: create beautiful greeting cards and help our most needy neighbors. The cardmakers receive 15% of each sale. Additionally, we donate 10% to a nonprofit of their choice in an effort to give back to the organizations that have helped them overcome the challenges they’ve experienced.
We’re a very diverse co-operative: 84% of our cardmakers are minorities 20% identify as LGBTQ+, 54% are women, 100% battle disability or addiction, 5% are veterans, 100% are amazing!
Our company is also homeless. We typically meet in cafes, churches, community centers, etc. All of those are closed right now. All of our retail stores and markets where 90% of our revenue comes from are currently closed. It’s a difficult time, but I believe it is the perfect time to test our organization to harness the creative power and resiliency of those who have experienced homelessness.