Second Story Cards is a boutique greeting card company that elevates the creative talents of homeless women and men. We believe that no one element in our lives, certainly not our housing status, defines us. And regardless of our circumstances, we have the ability to change our situation, to change the narrative wrongly being used to define us. We can write a second story.

Our business model is simple: create beautiful greeting cards and help our most needy neighbors. The cardmakers receive 15% of each sale. Additionally, we donate 10% to a nonprofit of their choice in an effort to give back to the organizations that have helped them overcome the challenges they’ve experienced.